Sunday, March 9, 2014

Francis is a change agent

(Aaron Kwittken, a modern day renaissance man.)
We have refrained from commenting on Francis use of the Italian word 'cazzo' during the Angelus this past Sunday, 2 March 2014, because it has been all over the mainstream media. We also believe, in all honesty, Francis didn't make this verbal gaff on purpose.  Recently though, a Jewish reporter, Aaron Kwittken had a nugget in an online post at Forbes magazine.  Francis is a change agent!  Part of the article is below and as always, the underlines are ours.  To read the full article, Why Pope Francis' F-Bomb Is Music To My Ears by Aaron Kwittken at Forbes, (click here).

On this Ash Wednesday, I think I speak for many others when I say Pope Francis’ recent F-Bomb (really a speech malfunction) was actually a breath of fresh air. It’s not because we need some occasional vulgarity, or because this will go down as one of most infamous slip of the tongues in history. It’s because he went off script.
There’s no question he turned heads and likely – albeit unintentionally – insulted a great number of people who may be more sensitive to such language, especially from the Pontiff. However, I would bet that even the Pope understands that this misfire may already be doing more good than harm, despite the dissecting journalism that went into helping the public understand how we should or should not interpret the language he used.
Pope Francis is already widely viewed as the Pope of the people and one of the more down-to-earth, dare I say “chill” Popes in recent history. This gaff only helps to humanize him, further his image and build character, thereby reinforcing the public’s image of him and strengthening his connection with all of us (even Jews like me).
The reality is there can be a lot to gain from going off script, especially when you are a change agent in pursuit of building a strong connection with audiences. It’s refreshing to see this occur more often among CEOs, who are taking a more off-the-cuff (but probably still orchestrated) approach when expressing a vision for the future or advancing their company’s public image...
...While many may say Musk, and certainly Hastings, come off as brash, egotistical and careless, they, as well as the Pope, reach audiences more effectively through raw and genuine communication. Whether it’s intentional, or unintentional in the case of Pope Francis.

 (Francis at the Angelus, 2 March 2014, 5 minutes 50 seconds says 'cazzo')

(Are Francis' changes going as planned?)


  1. This article reiterates: