|(Aaron Kwittken, a modern day renaissance man.)|
On this Ash Wednesday, I think I speak for many others when I say Pope Francis’ recent F-Bomb (really a speech malfunction) was actually a breath of fresh air. It’s not because we need some occasional vulgarity, or because this will go down as one of most infamous slip of the tongues in history. It’s because he went off script.
There’s no question he turned heads and likely – albeit unintentionally – insulted a great number of people who may be more sensitive to such language, especially from the Pontiff. However, I would bet that even the Pope understands that this misfire may already be doing more good than harm, despite the dissecting journalism that went into helping the public understand how we should or should not interpret the language he used.
Pope Francis is already widely viewed as the Pope of the people and one of the more down-to-earth, dare I say “chill” Popes in recent history. This gaff only helps to humanize him, further his image and build character, thereby reinforcing the public’s image of him and strengthening his connection with all of us (even Jews like me).
The reality is there can be a lot to gain from going off script, especially when you are a change agent in pursuit of building a strong connection with audiences. It’s refreshing to see this occur more often among CEOs, who are taking a more off-the-cuff (but probably still orchestrated) approach when expressing a vision for the future or advancing their company’s public image...
...While many may say Musk, and certainly Hastings, come off as brash, egotistical and careless, they, as well as the Pope, reach audiences more effectively through raw and genuine communication. Whether it’s intentional, or unintentional in the case of Pope Francis.
(Francis at the Angelus, 2 March 2014, 5 minutes 50 seconds says 'cazzo')
"A change agent is someone who engages either deliberately or whose behavior results in social, cultural or behavioral change.
|(Are Francis' changes going as planned?)|